The lies business owners tell themselves

by April Cummins

“You can lie to me, but you can’t lie to yourself” is an adage that sounds true, but really isn’t. We can lie to ourselves pretty easily. At some point, we start to believe our own lies, which can lead to some pretty bad decisions. In this blog, I will discuss some of the most common lies business owners tell themselves.

Nobody “gets me”

There are 7.53 billion people on Earth. Some are bound to understand you. Running a business can be a lonely job, and it’s easy to feel like you’re the only one who gets it. This, of course, is not true and you can connect with other entrepreneurs to see if everything you’re experiencing is normal. 

Everyone will love your ideas

It’s good to have confidence in your product or services, but not to the point where you are completely disconnected from what your target audience wants (needs). A lot of successful businesses start out to achieve one common goal. Between that initial idea to forming the actual business is a pretty lengthy process. This needs to consist of conducting market research to see how a business or service should take shape. 

“I don’t need to worry about this yet”

We see this lie especially when it comes to building a business continuity plan. In case this is the first time you have ever read about it, it’s an essential document that lays out everything that needs to be done in case of a crisis. Needless to say, this type of thinking has no place in business. It is critical to plan ahead in case of emergencies.

“If I work hard, I’ll succeed”

This one is a difficult lie to shake because it’s essentially part of our culture – “working hard always brings the reap of success.” We all have at least one friend who’s always at work, yet seems like they’re struggling to make ends meet.

Hard work is important, but in business, you also need to be smart about the decisions you make. Work smarter, not harder.

“I have to do everything by myself”

Do you, really? It seems like the whole point of why people hire smart individuals to work for them is not to do everything on their own. It’s understandably hard to let go of control and trust others with your business, but it’s something you’ll need to start doing. You can supervise, but you can’t do everything on your own. 

“Not enough hours in a day”

Running a business is demanding, and can often make you feel as though you don’t have enough time to handle the problems that appear at work – let alone make it to your friends’ birthday party on a Thursday night.  But be honest. There’s always time for everything if you plan ahead.

It is important to evaluate yourself

How many of these lies have you told yourself? Don’t worry, you’re not the only business owner that is fooling him/herself. Being aware of them is one step forward to renouncing this way of thinking and helping you get closer to achieving your goals!

The bottom line is this: If you feel like your business is affecting your mental health or you feel like you’re lying to yourself about the stability of your company, you may need some assistance.

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