The Lies Business Owners Tell Themselves and End Up Believing

by April Cummins

“You can lie to me, but you can’t lie to yourself” is an adage that sounds true, but really isn’t.

We can lie to ourselves pretty easily. At some point, we start to believe our own lies, which can lead to some pretty bad decisions if you’re a business owner.

Here are some of the most common lies.

  1. Nobody Gets Me

There are 7.53 billion people on Earth. Some are bound to understand you.

Running a business can be a lonely job, and it’s easy to feel like you’re the only one who gets it. But you’re not, and you can connect with a few other entrepreneurs to see everything you’re experiencing is normal.

  1. Everyone Will Love This

It’s good to have confidence in your product or services, but not to the point where you are completely disconnected from what your target audience wants (or needs). A lot of successful businesses start out from one need …….. their owners at some point got the idea: “hey, I should start a company.”.

But between that initial idea to the actual business, is a pretty lengthy process of market research to see how a business or service should take shape.

  1. I Don’t Need To Worry About This Yet

We see this lie especially when it comes to the business continuity plan. In case this is the first time you read about it, it’s an essential document that basically lays out everything that needs to be done in case of a crisis. Needless to say, this type of thinking has no place in business, apart from a few exceptions.

  1. If I Work Hard, I’ll Make It

This one’s a difficult lie to shake because it’s essentially part of our culture, where working hard always brings the reap of success. But we all have at least one friend who’s always at work, yet it seems like they’re struggling to make ends meet.

Hard work is important, yes, but in business, you also need to be smart about the decisions you make.

  1. I Have To Do This By Myself

Do you, really? Because it seems like the whole point why people hire smart individuals to work for them is not to do everything on their own.

It’s understandably hard to let go of control and trust others with your business, but it’s really something you’ll need to do at some point. You can supervise, but you can’t do everything on your own. The smartest business owners in the world understand they don’t have the time or the money to make all the mistakes.

  1. Not Enough Hours In A Day

Running a business is demanding, and you can often feel like you don’t have enough time to handle the problems that appear at work, let alone make it to your friends’ birthday party on a Thursday night.

But be honest. There’s always time for everything if you plan it out. And nobody has the ability to be totally objective about themselves.

So, how many of these lies have you told yourself? Don’t worry, you’re not the only business owner that’s fooling himself. But, being aware of them is one step forward to renounce this way of thinking, which is just holding you back from your goals.

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