I have no doubt about it: marketing is an art form.
Being able to create a strategy that would inspire people, hook them, and make them want to try your product or service isn’t something that just happens overnight.
The problem is, most marketing tools available today are so easy to use that they give business owners the illusion that they know what they are doing.
Spoiler alert: most of them don’t. And, that’s ok. There are other things that you need to focus your energy on.
So answer me this: are you getting a continuous and increasing flow of new customers every day?
If the answer is “yes”, congrats! You know how to market your business. But if it’s “no”, then you should keep reading.
Marketing Isn’t Easy
A lot of people think that marketing equals selling, or telling people what to buy, consume, use, and so on. But it’s really a lot more than that. Good marketing reflects and contributes to the overall goal of a business …… and the only way it can do that is if you have a sound strategy in place.
Unfortunately, a lot of business owners skip this step or reduce it to a couple of ads disseminated here and there. So there’s no wonder they barely get any results and start thinking that marketing doesn’t work …………. It does if you do it correctly!
The first rule of marketing your business, is asking yourself how well you know the business in the first place. The product and service you sell is only a small part of a bigger picture that also includes:
- Business goals and objectives for the future;
- Target audience profile;
- Business resources that can be used for marketing (staff, budgets, time, etc.).
Only after you have these things clear in your mind can you even begin to form the marketing strategy ………. However, there’s one more common mistake a lot of business owners make that I need to address.
Not Hiring the Right People
Like I said previously, a lot of marketing tools are very easy to use. Anyone can write a tweet or post a picture on Instagram, right? As a result, I’ve seen many business owners handle these marketing efforts themselves, or hand them off to another employee, usually an assistant or something of the likes.
But the problem is your business marketing should be someone’s sole focus. You can’t expect any results if you only tackle them when you get the time. Marketing needs consistency and frequency.
And it needs some experience . ……. If you’re not seeing any results …… it’s because the person you’ve tasked with your business marketing isn’t prepared for this job, or at least not at a level that can truly help your business grow. Remember unless you’re getting more customers or clients than you can handle, you really you can’t say you understand marketing.
What Can You Do?
Hire the right people. I really can’t stress this enough. Particularly if you don’t already have a developed online presence ……. bring in a team that can help you create a strategy around your business goals, and implement that strategy using the many marketing tools available.
The Most Successful Business Owners In The world understand that the best investment is in their own personal growth …… In turn, it will reflect in your business.